News for 'Building Brand'

When advertising created celebrities

When advertising created celebrities

Rediff.com19 Sep 2019

Sasha Chhetri, the Airtel 4G girl, is a better known face across India than most Bollywood starlets, says ad guru Sandeep Goyal.

Tata launches long-awaited super app Neu, joins ecommerce battle

Tata launches long-awaited super app Neu, joins ecommerce battle

Rediff.com7 Apr 2022

The Tata group on Thursday launched its super app, Tata Neu, bringing all its brands in one platform as it seeks to play a major role in the Indian ecommerce space currently dominated by the likes of Amazon and Flipkart.

Meet the underdogs: Lesser known brands that can take on biggies

Meet the underdogs: Lesser known brands that can take on biggies

Rediff.com3 Apr 2015

The InFocus M2, priced at Rs 4,999, has got a good response online.

Now, Godrej locks its history in Amar Chitra Katha

Now, Godrej locks its history in Amar Chitra Katha

Rediff.com15 May 2022

It is not the first time the history of the Godrej family is being written. In its centenary year in 1997, film journalist and former editor of Filmfare and Screen B K Karanjia had, at the behest of the industrial family, penned a voluminous two-part history, tracing their trials and tribulations since 1897. So, what made the family want to tell its story again 25 years later? And not through another book, but through a completely different medium?

HDFC Bank inks pact with Paytm to ramp up credit card issuance

HDFC Bank inks pact with Paytm to ramp up credit card issuance

Rediff.com20 Sep 2021

Looking to regain lost ground in the credit cards segment, HDFC Bank on Monday announced a tie-up with leading payments company Paytm to start selling co-branded plastics before the onset of the festive season. The credit cards will be powered by Visa and will include offerings targeted at millennials, business owners and merchants, an official statement said. Paytm has a reach of over 330 million consumers and 21 million merchants, while HDFC Bank has over 5 million debit, credit and prepaid cards, and serves 2 million merchants through its offerings.

Chandrasekaran on how Tata Consumer plans to be a formidable FMCG player

Chandrasekaran on how Tata Consumer plans to be a formidable FMCG player

Rediff.com2 Jun 2021

The Tata group firm has enhanced its product portfolio through "targeted acquisitions" as it aspires to be a formidable player in the FMCG category, said Chandrasekaran, who is also the chairman of Tata Sons. Besides, it has stepped up the pace of innovation across markets in line with consumer trends such as health and wellness and convenience, he said in his message to shareholders in the latest annual report of TCPL.

What Google Says About CCI Orders

What Google Says About CCI Orders

Rediff.com14 Jan 2023

Google said safety, affordability and expanded use cases for the next wave of users will be the pillars to get the next 700 million users online.

Biocon Biologics Plan Molecule Launch Every 1-2 Years

Biocon Biologics Plan Molecule Launch Every 1-2 Years

Rediff.com17 Aug 2022

'The tie-up with Serum Institute Life Sciences brings to the table their strengths in manufacturing and also their vaccine portfolio.'

'Semi-final for 2024 polls': Nitish backs Kejriwal in ordinance row

'Semi-final for 2024 polls': Nitish backs Kejriwal in ordinance row

Rediff.com21 May 2023

Bihar Chief Minister Nitish Kumar on Sunday met his Delhi counterpart Arvind Kejriwal at the latter's residence in New Delhi and extended 'complete support' to him in the Aam Aadmi Party government's ongoing tussle with the Centre over the control of administrative services.

What Googly Will Modi Bowl in 2024?

What Googly Will Modi Bowl in 2024?

Rediff.com6 Apr 2023

It is not unlikely that ahead of the Lok Sabha elections, the BJP government comes up with more imaginative schemes aimed at constituency-building. The party under Modi's leadership has a more modern thinking in such matters unlike its rivals, which are still steeped only in ideology, points out N Sathiya Moorthy.

Paes views CTL as an opportunity to build friendships

Paes views CTL as an opportunity to build friendships

Rediff.com17 Nov 2014

As a new and unique brand of tennis makes its debut in the country with a mix of Indian and international stars, veteran Leander Paes says the Champions Tennis League, for him, is about building bonds and new friendships.

Time For Sonia To Give Up Her Son Love

Time For Sonia To Give Up Her Son Love

Rediff.com17 May 2022

For the Congress' revival, the eclipse of the Gandhis is absolutely necessary, asserts Virendra Kapoor.

ASK KOMAL: Must Dry Fruits Be Soaked Before Eating?

ASK KOMAL: Must Dry Fruits Be Soaked Before Eating?

Rediff.com27 Sep 2022

The nutritional value and flavour of dry fruits increases when they are soaked for a few hours, says Nutritionist Komal Jethmalani.

Reliance Retail to run 7-Eleven convenience stores in India

Reliance Retail to run 7-Eleven convenience stores in India

Rediff.com7 Oct 2021

Reliance Retail Ventures Limited (RRVL) on Thursday said it has entered into a Master Franchise agreement with 7-Eleven to run convenience stores in India. The first 7-Eleven store is set to open on Saturday, in Andheri East, Mumbai, RRVL, the retail arm of Reliance Industries Ltd, said. "RRVL, through its wholly-owned subsidiary, 7-India Convenience Retail Limited, has entered into a master franchise agreement with 7-Eleven, Inc (SEI) for the launch of 7-Eleven convenience stores in India," said a joint statement.

AIADMK-BJP Snipe At Each Other

AIADMK-BJP Snipe At Each Other

Rediff.com26 May 2023

The BJP and the AIADMK are unable to sort out ideological differences, observes N Sathiya Moorthy.

Why advertisers are spellbound by IPL

Why advertisers are spellbound by IPL

Rediff.com5 Apr 2018

As many as 80 brands are riding the digital and television broadcast this year.

Sengol And The BJP's Election 2024 Plan

Sengol And The BJP's Election 2024 Plan

Rediff.com6 Jun 2023

The BJP seems wanting to return to a 'Tamil Hindutva' agenda for elections in Tamil Nadu, explains N Sathiya Moorthy.

Alia-Ranbir Have Never Looked Happier!

Alia-Ranbir Have Never Looked Happier!

Rediff.com14 Apr 2022

Bollywood A-listers Alia Bhatt and Ranbir Kapoor got married on Thursday, not in a big fat Indian wedding spangled with tinsel as many would have imagined but at their Bandra apartment with just family and close friends in attendance.

upGrad files Rs 3 cr trademark infringement suit against edtech firm Scaler

upGrad files Rs 3 cr trademark infringement suit against edtech firm Scaler

Rediff.com2 Dec 2021

Ronnie Screwvala-led edtech unicorn upGrad, has filed a suit for trademark infringement against another EdTech company called Scaler. The suit has been filed in the Delhi high court for violation of intellectual property relating to upGrad's trademark. It has also sought damages of more than Rs 3 crore. upGrad accused Scaler of using its brand name 'upGrad' through Google Ads to appear on top of search results on Google Search Engine and in turn gaining illicit benefit.

Rs 20 a day to Rs 30 cr a year: Chinu Kala's inspiring journey

Rs 20 a day to Rs 30 cr a year: Chinu Kala's inspiring journey

Rediff.com12 Jul 2021

'Life has been my greatest teacher.'

A Beginner's Guide To K-Drama

A Beginner's Guide To K-Drama

Rediff.com25 Apr 2023

It's addictive. It's entertaining. It's gorgeous. Once bitten by the K-drama bug, there's no going back.

Tax survey at BBC offices: UK govt 'closely monitoring' situation

Tax survey at BBC offices: UK govt 'closely monitoring' situation

Rediff.com15 Feb 2023

While there has been no official statement related to the action, British government sources said they are 'closely monitoring reports of tax surveys conducted at the offices of the BBC in India'.

100 ASI sites to be lit up as India takes over as G20 president

100 ASI sites to be lit up as India takes over as G20 president

Rediff.com30 Nov 2022

Hundred centrally-protected monuments, including UNESCO world heritage sites spread across the country, will be lit up for a week and bear the G20 logo starting December 1 when India will assume the Presidency of influential group, officials said on Wednesday.

Kinetic to build Cagiva motorcycles in India

Kinetic to build Cagiva motorcycles in India

Rediff.com5 Apr 2007

Italian motorcycle major Cagiva has reached an agreement with Kinetic Engineering of Pune, where the latter is likely to start manufacturing single-cylinder Cagiva models developed in Italy.

Uber rides on India's movie craze to win users

Uber rides on India's movie craze to win users

Rediff.com21 Mar 2016

Uber's association with a movie, the first for the company in India, comes at a time when it is flexing muscles and splurging on hoardings and newspaper ads to get more customers.

Buttler replaces Morgan as England's white-ball captain

Buttler replaces Morgan as England's white-ball captain

Rediff.com30 Jun 2022

The 31-year-old, who had been Morgan's deputy since 2015, has played 151 one-day internationals and 88 Twenty20s for England after making his international debut in 2011.

ITC adopting disruptive business models as part of strategy reset

ITC adopting disruptive business models as part of strategy reset

Rediff.com11 Aug 2021

ITC has extensively reset its strategy and will explore opportunities to craft disruptive business models to set up structural drivers helmed by digital and sustainability for its next horizon of growth and make the company future-ready, chairman Sanjiv Puri said on Wednesday. The company is pursuing an accelerated journey to build a dynamic utureTech' enterprise by investing in cutting-edge digital technologies to shape a new paradigm of competitiveness, create innovative business models and tap newer opportunities, he said while addressing shareholders at ITC's virtual annual general meeting. As part of the next horizon vision, the company is "proactively exploring inorganic opportunities" even as it has shrunk "business segments that were incongruent to our growth aspirations, such as the Lifestyle Retailing Business" while the existing growth platforms comprising megabrands will be scaled up and fortified.

TMC releases 'Amit Shah Biggest Pappu' t-shirts

TMC releases 'Amit Shah Biggest Pappu' t-shirts

Rediff.com9 Sep 2022

The T-shirt bearing a cartoon picture of the BJP stalwart's face along with the caption 'India's Biggest Pappu' comes in several colours -- white, black and yellow.

India's passenger vehicle exports jump 26% in Apr-Jun

India's passenger vehicle exports jump 26% in Apr-Jun

Rediff.com19 Jul 2022

India's passenger vehicle exports rose by 26 per cent in April-June 2022 aided by enhanced shipments to Latin America and Africa and a low base of the year-ago quarter that was hit by the second wave of COVID-19. As per the latest data released by the Society of Indian Automobile Manufacturers (SIAM), passenger vehicle shipments rose to 1,60,263 units in the April-June period of this fiscal as compared with 1,27,083 units in the same quarter of 2021-22. Passenger car shipments saw an 88 per cent year-on-year growth at 1,04,400 units while utility vehicle exports rose 18 per cent to 55,547 units during the period under review, SIAM data showed.

Virat Kohli Is In Self-Denial

Virat Kohli Is In Self-Denial

Rediff.com4 Feb 2022

He is not seeing what perhaps everyone else around him is seeing: An over-commercialised player who is really an under-performing batsman, observes Sandeep Goyal.

Few Takers For Sub-Rs 10k Smartphones

Few Takers For Sub-Rs 10k Smartphones

Rediff.com23 Mar 2023

As many as 37 per cent of smartphones sold in India in 2022 cost Rs 15,000 or more.

Paytm investors not in a hurry to sell

Paytm investors not in a hurry to sell

Rediff.com16 Nov 2022

Paytm's pre-IPO investors, which include likes of Warren Buffet's Berkshire Hathway, SoftBank and Alibaba, do not seem to be in a hurry to exit India's leading digital payments brand as they continue to believe in its long-term prospect, analysts said. On Tuesday, 86 per cent of Paytm's shares became free to trade after the end of the lock-in period, allowing investors to sell shares that haven't yet been allowed onto the market. Market participants have been speculating on Paytm, post-expiry of lock-in for pre-IPO investors.

4 IPOs to watch out for in 2022

4 IPOs to watch out for in 2022

Rediff.com22 Mar 2022

Once stability returns to the secondary market, companies that have obtained approval from Sebi will start tapping the market.

Ant-Man And The Wasp: Quantumania Review: Filler Marvel Episode

Ant-Man And The Wasp: Quantumania Review: Filler Marvel Episode

Rediff.com17 Feb 2023

Ant-Man and the Wasp: Quantumania falls short of the signature Marvel magic, says Mayur Sanap

'Ghar' Is Such A Lovely Word

'Ghar' Is Such A Lovely Word

Rediff.com7 Oct 2022

A group of retired army officers have come together to provide a home for girls who never had a home before.

Drives. Spies. Sports Legends

Drives. Spies. Sports Legends

Rediff.com15 Apr 2022

From Korean spies to sports legends, here's everything you can catch on OTT this week. Sukanya Verma lists a fun, fun, OTT Menu for you.

The big small brands

The big small brands

Rediff.com19 Jul 2003

Why the iconic 'Hamara Bajaj' tagline was junked

Why the iconic 'Hamara Bajaj' tagline was junked

Rediff.com15 Feb 2019

But will this dilute Bajaj's strong Indian identity that straddled the rural-urban markets and the Hindi-English divide quite easily?

Lanka's anti-govt stir ends, protestors swear by systemic change

Lanka's anti-govt stir ends, protestors swear by systemic change

Rediff.com10 Aug 2022

The protesters left the main anti-government protest camp at Galle Face promenade where they had been staging sit-ins since April 9, branding it as the 'Gota go home village' (Rajapaksa go home).

NBA star Paul; NFL's Fitzgerald invest in Rajasthan Royals

NBA star Paul; NFL's Fitzgerald invest in Rajasthan Royals

Rediff.com1 May 2022

American football legend Larry Fitzgerald, double Olympic gold medallist basketball star Chris Paul are among the new investors in IPL franchise Rajasthan Royals.